360 campaigns
the a&f wedding shop
Brand: abercrombie & fitch
Creative: branding | store signage | event visuals | digital marketing
My Role: Collaborated with copywriters and art directors from conceptual development to content creation for a seamless omni-channel experience for the launch of The A&F Wedding Shop. Extended branding into events through props and signage. Below is a selection of the creative work I contributed to.
YPB
Brand: abercrombie & fitch
Creative: wayfinding | store signage | large scale graphics | digital marketing
My Role: Developed strong brand awareness for YPB across multiple seasons, integrating the work of copywriters and art directors. This was done through creating seamless marketing across all platforms, the development of brand wayfinding and launching a new flagship store. Below is a selection of the creative work I contributed to.
