packaging

Brand: abercrombie & fitch

Creative: shopping bags | dtc mailers | gift cards

My Role: Worked alongside fellow designers and the creative director to design packaging for the 2022, 2023, and 2024 holiday seasons. From custom shopping bags and gift cards to DTC mailers, we focused on creating designs that captured the festive spirit while aligning with the overall omni-channel experience. Each piece was thoughtfully crafted to enhance the holiday experience. Below is a selection of the creative work I contributed to.